SEO is one of the most powerful tools for generating new customers and online traffic. A recent survey shows that SEO is three times more effective than social media in generating leads and 60% of digital marketing companies agree that SEO has the biggest impact on lead generation. Tesco, one of the largest retailers in the UK, has seen great success by deploying SEO techniques to their platform. Tesco dominated the food and grocery industry in the UK, where they claim 50% of online grocery sales are generated from their success of SEO techniques alone; making them the most visible grocery retailer in the digital space.
This Certified SEO & SEM Marketing Manager (CSEOTM) program will teach you how to implement powerful SEO techniques that will help you rank your website on the first page of Google and drive high-volume traffic to your landing page. Led by Christopher Green, an award-winning technical SEO strategist and author, you will first learn the inner workings of Google’s algorithm and how it ranks its search results. Subsequently, you will discover key strategies for improving your website ranking, including the content required to hit the 1st page of Google and techniques to earn high-quality editorial backlinks. This course will also cover important on-page and off-page ranking factors every marketer needs to know to stay on top of Google’s search results. Finally, you will learn how to confidently tweak your website for rapid SEO improvements and write killer content that Google and your visitor love.
By the end of the program and upon passing the Chartered exam, you will have earned the Certified SEO & SEM Marketing Manager (CSEOTM) title which you can use to demonstrate your professional credentials and track record in the field of search engine optimization and marketing.
1 Chartered Institute of Professional Certifications' reviews and ratings are a comprehensive collection of participants feedback we have gathered over the last decade. To view authentic and personal testimonials that are handwritten by our participants, please download our participants' written reviews here.
This program will entitle you:
Download Brochure Pricing & Registration- Attain your Certified SEO & SEM Marketing Manager (CSEOTM) designation that you can use across your professional credentials (including LinkedIn and CV)
- Over 76 lectures and 3 days of Search Engine Optimization and Search Engine Marketing Learning
- 8 hands-on best practices on keyword search, link building, competitor analysis, etc.
- Full lifetime access
- For inquiries, chat with our Program Advisers at advisor@charteredcertifications.com or call us at
- Singapore & Asia Pacific: +65 6716 9980
- Australia/New Zealand: +61 3 9909 7310
- Europe/UK: +44 (020) 335 57898
Accreditations
This Certified SEO & SEM Marketing Manager (CSEOTM) is a mark of excellence and distinction that signifies a fully qualified marketing professional with SEO and SEM expertise and skill sets. It is accredited by the Chartered Institute of Professional Certifications, which maintains the governing standards for all members. The CSEO™ charter is a trademarked charter available only to professionals who have completed and passed this program. This certification is governed and maintained by Chartered Institute of Professional Certifications with over 90,000 members around the world. It is also endorsed by prominent associations and organizations worldwide.
The content of this program has also been fully certified and accredited by CPD as conforming to Continuing Professional Principles.
What Can You Expect
Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers.
This Certified SEO & SEM Marketing Manager (CSEOTM) program will teach you how to leverage the most advanced and innovative SEO techniques in order to optimize your search engine rankings, drive consistent organic traffic and increase revenue conversion. You will learn both On Page and Off page optimization methods that can strengthen your website's presence in the top-10 search results of Google, which result in increasing organic traffic and revenue. With powerful best practices in SEO reporting metrics and Google Search Engine Analytics, you will be able to transform the insights that can harness your SEO strategies to grow your business while improving ROI and website visibility.
By the end of the program and upon passing the Chartered exam, you will have earned the Certified SEO & SEM Marketing Manager (CSEOTM) designation which you can use to demonstrate your professional credentials and track record in the field of search engine optimization and search engine marketing.
Globally demanded and recognized, this designation is an industry-recognized trademarked charter developed by the Chartered Institute of Professional Certifications and has lifelong validity. It’s also fully accredited by CIPD (Chartered Institute of Personnel and Development), with 160,000 membership organizations worldwide.
Key Skills You Will Gain
- Technical SEO
- Backlink Research
- Link Building Strategies
- Keyword Research
- Keyword Optimization
- Competitive Analysis
- Website Auditing
- Advanced SEO
- Off-Page SEO Strategy
- Google Analytics
- Site Map Building
- Search Algorithm
- SEO Content and Copywriting
- Media Planning
- Web Analytics
- Campaign Measurement
- Content Optimization
Your Faculty Director
Chris Green is a highly sought-after speaker, strategist, and author in the SEO industry. Over the past few years, he has been featured as key speaker for global conferences including Brighton SEO, Global Internet Marketing Day, SASCON, and Digital Olympus. Since 2020, Chris has published many SEO articles and was regularly featured in authority sites such as Semrush and Wix. In addition to his expertise in search engine optimization, he is also an authority on digital marketing. His latest book, Shoot the HiPPO: How to Be a Killer Digital Marketing Manager, was published in 2018 and has received highly rated reviews from critics.
In 2018, Chris led his team to win ‘Best Small SEO Agency’ at the UK Search Awards. Today, he is helping many Fortune 500 companies optimize its SEO campaigns and mentor new members of the industry as they develop their career paths in this field.
Program Agenda
Program Agenda Europe
Program Agenda APAC
Program Agenda Australia & NZ
Program Agenda USA
Program Agenda 5
Chartered Exam
At the end of the program, there will be a Chartered exam comprised of 50 multiple choice questions. Upon passing the exam, you will be accredited with your Certified SEO & SEM Marketing Manager (CSEOTM) designation
- 98% of students who have taken this exam have passed the exam successfully. Almost all professionals who have taken our courses have passed this test and attained their Certified SEO & SEM Marketing Manager (CSEOTM) designation
- The exam has 50 multiple choice questions and you need to answer 25 out of 50 questions correctly to pass the exam
- You can re-take the exam online as many times as you want, with no additional charges for retaking of exams
- The program cost already includes the exam fees, so there are no additional charges for taking the exam
If you have challenges passing the exam, you can secure assistance from our team and faculty leader to help you pass the exam.
Certified SEO & SEM Marketing Manager (CSEO™) Designation
After completing the program and passing the exam, you will be awarded the Certified SEO & SEM Marketing Manager (CSEOTM) designation that can be used in your resume, CV, and other professional credentials. This designation is a global trademark and industry-recognized with lifelong validity.
Globally demanded and recognized, this designation will help you distinguish your SEO & SEM skillsets and demonstrate that you have attained expertise in optimizing your websites for higher search ranking and increased organic leads.
Pricing & Registration
Download Brochure
You can download our program brochure below. If you have any inquiries on this program, please contact our Program Advisor at advisor@charteredcertifications.com or call us at:
- Singapore and Asia Pacific: +65 6716 9980
- Australia and New Zealand: +61 3 9909 7310
- UK and Europe: +44 (0) 20 7129 1222
On Demand Learning
If you are unable to make it to this program due to the dates, you can also enroll in our program through our on-demand learning. Click on the link below to go to our on-demand learning to discover how you can enroll in the program and earn your Charter or certificate through our on-demand learning platform
Go to Our On Demand Learning Here
Convincing Your Boss To Attend This Program
Securing approval from your boss to attend this program can be difficult if you don’t know what to say. So we’ve prepared a template for you! All you need to do is to download this template, copy and paste in email and send it to your boss!
Certified SEO & SEM Marketing Manager (CSEO™)
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